• Assistant Brand Manager - Italy- Internship

    Job Locations 5 months ago(5 months ago)
  • Overview

    The Assistant Brand Manager is included with a six month internship in the Marketing Department Team to provide support to Regional Strategy Design and Execution across all touch-points (Packaging Design, POP material development, Consumer Communication ATL/BTL), to create and deliver winning business strategy based on superior understanding of the consumers, customer and competitive environment.

    Main Topics

    • Strategic Guide: develop local consumer insights and expertise, competitive and market understanding
    • Build Brand Equity: define equity hard and soft point to meet regional needs
    • Initiative design: contribute to the creation of new initiatives, including new brands, packaging, products and ideas
    • Competitive Response Modelling: adjust initiative strategies as appropriate to ensure business competitiveness and growth.
    • Agency Relationship: develop partnership with agencies and internal/external partner and fully leverage the contribution of each.

    Minimum Skills Required

    • Degree (graduate or undergraduate) in Economical disciplines with a brilliant academic path;
    • Very good knowledge of strategic and operational marketing
    • Analytical skills
    • Communication skills
    • Solid knowledge of Microsoft Office applications (Excel, PowerPoint)
    • Teamwork attitude
    • Good English


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